At Industria Colombiana de Café, Colcafé S.A.S., we renewed our image to protect the
identity and culture that today defines us. A simple, friendlier, and closer image allows us to differentiate ourselves from our brand of instant coffees and blends, with whom we share the name. Thus, the consumer brand will retain its form, while the corporate brand is renewed.
These changes seek to reflect the cultural evolution that we are experiencing within the Company, a culture that drives us to build authentic relationships, to be agile and flexible, and to achieve extraordinary results. With this change, we hope to prepare ourselves for the future, in which we will be protagonists in building a better world in which development is for everyone.
