Cold solubility has surged in popularity and evolved into a significant segment of the coffee industry. The market growth of the cold coffee sector is expected to be 22% each year for the next 5 years, bringing its total value around $1.4 billion by 2027 1, this growth can be attributed to several key factors such as:
- Changing Consumer Preferences: Consumers today seek convenience, flavor, and health benefits in their coffee choices. Cold solubility offers a refreshing and convenient alternative to traditional hot brewed coffee, attracting a wider audience.
- Health Consciousness: Cold solubility is perceived as a healthier option due to its lower acidity and reduced bitterness. Health-conscious consumers are gravitating toward this milder and smoother coffee experience.
- Seasonal Appeal: Cold solubility is versatile which makes it suitable for consumption year-round. Its popularity soars during the summer months, but its appeal remains strong even in colder seasons.
According to Innova markets insights Asia pacific is the largest region for iced coffee launches with a share of 50%, followed by Europe with 29% and north America being third with 12 % 2. Additionally, 37% of consumers in North America state that they drink iced coffee to give them energy, that is why producers have noticed that launches with energy and/or alertness claims shows an increase in share by 2% 2.
The cold solubility revolution in the coffee industry is more than just a trend; it’s a fundamental shift in the way we consume coffee. Its market growth, diverse product offerings, and emerging trends reflect the dynamic nature of the coffee industry. As coffee enthusiasts continue to seek convenient, flavorful, and sustainable options, cold solubility is poised to remain a driving force in the coffee world for years to come.
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Sources:
https://intelligence.coffee/2023/06/cold-brew-was-just-the-beginning/
https://www.coffeegrindguru.com/does-coffee-dissolve-in-cold-water/#:~:text=Coffee%20does%20dissolve%20in%20cold%20water%2C%20but%20it%20will%20form,the%20faster%20they%20will%20dissolve.
Innova Market Insights. Category review: Iced Coffee US & Canada Analysis. Aug 2023. https://reports.innovamarketinsights360.com/Home/ReportDetails
